Town and Valley of Mesilla, 1854. Lithograph from drawing made by Carl Schuchard (Image 03390024).
Thousands of people crossed the Rockies to the Oregon Territory, which belonged to Great Britain, and thousands more moved into the Mexican territories of California, New Mexico and Texas. Jan 22, 2021 Territory Sales Manager - Texas. BrewDog USA commissioned our brewery in Columbus, Ohio in 2016 with the view to bring the people of the US the freshest beer we could.
The Mexican-American War was a mere six years in the past, and the international boundary line between the United States and Mexico was still being debated, when in early 1854 Carl Schuchard passed through the Mesilla Valley as artist with the A.B. Gray survey for the Texas Western Railroad Company. Schuchard’sdrawings of scenes in the Mesilla Valley are among the earliest visual depictions of our region, showing views of the Organ Mountains, Fort Fillmore, and the newly founded town of Mesilla (still in Mexico at the time). Prints made from Schuchard’s drawings appeared in the inaugural edition of Frank Leslie’s Illustrated Newspaper, December 15, 1855, and in Gray’s published 1856 report Survey of a Route for the Southern Pacific R.R. on the 32nd Parallel, giving many Americans their first views of some of the new territory recently acquired as a result of the war with Mexico.
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Town of Paso del Norte (present day Ciudad Juarez) showing cathedral and plaza, 1854. Lithograph from drawing by Carl Schuchard (Image 03390015).
The Mexican-American War (1846-1848) was part of an aggressive land acquisition strategyof the United States government under the administration of President James Polk. The goal, to create a coast–to–coast nation, included the annexation of Texas in 1845 and the acquisition of Oregon from the British in 1846. The Mexican territory, through New Mexico to California, was valued in part because it could provide a route for a railroad to the Pacific coast. Members of the U.S. Boundary Commission were bitterly divided between 1850 and 1854 as they argued about exactly where the international boundary line should be placed through the New Mexico territory. Andrew Belcher Gray, who served as surveyor for the Boundary Commission between 1849 and 1851, was an outspoken proponent of ensuring the international boundary was far enough south to allow for the railroad route. After he was dismissed from this government appointment because of his intractability on the subject, Gray took the job to survey the line for the Texas Western Railroad.
Carl Schuchardwas born in Germany in 1827. He was educated as a mining engineer, but also possessed great skill as an artist. He emigrated from his native Germany, along with his brother August, arriving at the port of Galveston in the newly formed state of Texas in September 1851. His original destination had beenthe gold fields of California, but instead, like so many other of his countrymen, he settled in the hill country of eastern Texas, at Fredricksburg. In January 1854, Gray was outfitting his survey team in the area, passed through Fredricksburg, and hired the 26-year-old Schuchard to accompany his small partyas artist.
Fort Fillmore, established 1851, and the Organ Mountains, just south of Las Cruces, 1854. Lithograph from drawing by Carl Schuchard (Image 03390019).
The Gray survey set out from Fort Chadbourne on January 17, surveying 783 miles of Texas, including the forbidding Llano Estacado, and arriving at Paso del Norte (today’s Ciudad Juarez) one month later. Gray’s report describes the land vividly and Schuchard’s illustrations, particularly of the Paso del Norte area and the Mesilla Valley, depict a landscape and culture that must have seemed quite exotic to the immigrant Schuchard. Around El Paso, he sketched the Hueco Tanks, the passage of the Rio Grande between the Franklin and Juarez mountains, the town of El Paso del Norte (Ciudad Juarez), the Molino del Norte (Hart’s Mill) at Franklin, and the falls of the Rio Grande. In the Las Cruces area, Schuchard sketched the “silver mines” of the Organ Mountains, the recently created army post of Fort Fillmore, and the town of Mesilla, which at that moment was the center of the controversy over the proper position of the U.S./Mexico boundary. In April, the controversy would be resolved when Congress approved the Gadsden Purchase, placing the town and valley of Mesilla in the U.S. and providing the necessary land for a southern railroad to the Pacific. The survey team then continued through the deserts of New Mexico, Arizona, Chihuahua, Sonora and California, reaching San Diego on June 6.
Following the survey, Schuchard spent five years in Arizona dabbling in mining activities, but in 1859 he returned to Fredricksburg. Without delay, he married Anna Stahl. The couple had a daughter, Emilie, born June 1860, and a son Hermann, born October 1861. In 1862, Anna died and Carl Schuchard soon cut his ties with Texas to pursue mining interests in Mexico. At various times, he was involved with mining outfits in Nuevo Leon, Zacatecas, Coahuila, and Chihuahua. By around 1880, he was managing the mining works at the Corralitoshacienda in Chihuahua, not far across the border from New Mexico, an area he had first visited during his stint with the A.B. Gray survey. “Don Carlos” Schuchard died at Corralitos in 1883 and was buried in the small cemetery of the hacienda.
Schuchard’s original drawings created during the Gray survey reportedly were donated to the Smithsonian Institution, where they burned in a great fire in January 1865. NMSU Library Archives and Special Collections holds 48 lithographs of the Schuchard drawings, created for the 1856 publication of Gray’s report to the Texas Western Railroad. The lithographs demonstrate Schuchard’s artistic hand and represent an era of unprecedented U.S. expansionism. The lithographs can be viewed in the department’s online image database – just type “Schuchard” into the search box.
Silver mines of the Organ Mountains, 1854. Schuchard’s interest in mining made its way into his drawings and eventually brought him back to the region as a mining engineer. Lithograph from drawing by Carl Schuchard (Image 03390022).
BrewDog
Apply for this JobBrewDog USA commissioned our brewery in Columbus, Ohio in 2016 with the view to bring the people of the US the freshest beer we could. We’ve always had an amazing following from our American fans and we wanted to give them what they deserved. And we wanted to bring more people into the craft beer revolution.
Since that day, our pursuit, our ambition and our growth have been relentless. We never let our standards drop. We pride ourselves on growing partnerships with our accounts by serving them with professionalism, quality & efficiency. We’re now looking for a Territory Manager to maintain these levels and advance them! The Territory Manager Manager is an integral part of the BrewDog Sales Team and plays a key role in growing BrewDog’s every growing business and brand. The position will be based in Dallas, TX.
ABOUT THE ROLE
Since we first brewed beer at our brewery in Columbus Ohio, we’ve been utterly relentless in our pursuit of getting the freshest beer into the hands of the people across the US of A.
That’s where you, yes you, the new Territory Manager for Texas comes in. We want you to spearhead the growth our beer, brand & relationships in this wonderful part of the world.
You’ll be responsible for working with our distributors to get our beer to the people. It’s really that simple. You will make BrewDog become a force in beer loving hot spots like Dallas, Houston, Austin & all of the other great cities & towns that sit within Texas.
To sum it up, you'll be:
- Overseeing and directing BrewDog’s relationships with distributors - – maintaining relations at all levels.
- Carrying out site and market visits. These are a must, to ensure we make everyone as passionate about great craft beer as we are!
- Bringing the numbers to life with critical sales reporting & analysis for the rest of the BrewDog Crew - on a weekly, monthly or yearly basis, depending on goals & objectives.
- Having monthly “live” meetings expected with key distributor personnel.
- Identifying, planning & attending key local events & local opportunities in conjunction with your team & the distributor to push the BrewDog brand and educate people about great craft beer!
- The face of the BrewDog sales team in Texas.
- Holding monthly meetings, gain distribution of products, and continue to drive the sales of existing products using your innate ninja like sales skills & honed techniques to be top dog!
ABOUT THE TEAM
Our US Sales team is fundamental for the growth of our business. You’ll be joining a bunch of incredibly talented & passionate team that genuinely care about this business and our beer. Most have pretty good banter too.
Your manager & your team are on a mission to get amazing beer into people’s hands. Inspiring each other every day, you all take ownership of your individual role, delivering incredible service, with passion and drive.
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ABOUT YOU
- Ideally have 2-5 years’ regional sales experience in a similar role, within the beer industry. If not beer, spirits, drinks would be great too.
- Though previous experience, you’ll be able to show evidence of network of key industry leaders, decision-makers, and opinion leaders within Texas.
- You must be able to analyze and develop sales opportunity from VIP software, IRI, Nielsen, Lilypad or other company provided sales software. This usage is part of the weekly management routine.
- You’ll ideally come with a proven track record of working independently and delivering results; be self-motivated, and be able to manage time and workload to optimize effectiveness.
- You will be uncompromising, ambitious, relentless, willing to take risks and learn, and you’ll love to blow sh*t up
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Job Type: Full-time
Compensation, Benefits and Perks:
- Base salary + bonus
- Medical, Dental, Vision insurance
- Paid Time Off
- 401k Plan
Job Title:
Sales Territory Manager - Texas
Company:
BrewDog
Employment Type:
Full Time
Compensation/Salary:
Not Specified
Industry Sectors:
Beer - Sales/Marketing
Date Posted:
1/22/2021
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